Facebook // Community Boost
Problem
For every inspiring small business story, there are still many business owners who don’t know how to optimize their social reach, and/or lack digital skills.
ROLES & RESPONSIBILITIES
I worked in the primary support role as a graphic designer on the project. During the entirety of the project, I helped create physical and digital signage, designed large key branding moments for each market, developed on-site maps, and executed load-in/on-site needs.
Kelsey Rubbelke (Design Director/Design Lead)
Trish Rexroth (Creative Director)
Jordan Harvey (Account Director)
Kayla Tiscornia (Production Director)
Kylie Sullivan (Production Manager)
Jeff Yang (Technology Director)
and more...
Trish Rexroth (Creative Director)
Jordan Harvey (Account Director)
Kayla Tiscornia (Production Director)
Kylie Sullivan (Production Manager)
Jeff Yang (Technology Director)
and more...
Solution
EDUCATING & EMPOWERING SMALL BUSINESS OWNERS.
Facebook and OBE created a multi-market community event series that gave small businesses exactly what they asked for—hands-on, face-to-face training from Facebook by Facebook. As an experiential marketing agency, OBE was brought on to conceptualize, design, and execute this branded experience in 30 cities throughout the United States, including St. Louis, MO; Houston, TX; Albuquerque, NM; Greenville, SC; and Des Moines, IA. Our well-rounded, city and market-specific training and networking experience integrated internal specialists, breakout sessions, and main stage content in a cohesive environment. Truth be told: we took notes.
Facebook and OBE created a multi-market community event series that gave small businesses exactly what they asked for—hands-on, face-to-face training from Facebook by Facebook. As an experiential marketing agency, OBE was brought on to conceptualize, design, and execute this branded experience in 30 cities throughout the United States, including St. Louis, MO; Houston, TX; Albuquerque, NM; Greenville, SC; and Des Moines, IA. Our well-rounded, city and market-specific training and networking experience integrated internal specialists, breakout sessions, and main stage content in a cohesive environment. Truth be told: we took notes.
The Results
20,000+ unique attendees. 85% of guests said Community Boost made them “feel more positively toward the Facebook brand.” 72% noted, “I believe Facebook is good for the world.”
